French sociologist Gustave Le Bon once said, "The masses live by,
and are ruled by, subconscious and emotional thought process. The crowd
has never thirsted for the truth. It turns aside from evidence that is
not to its taste, preferring to glorify and to follow error, if the way
of error appears attractive enough, and seduces them. Whoever can
supply the crowd with attractive emotional illusions may easily become
their master; and whoever attempts to destroy such firmly entrenched
illusions of the crowd is almost sure to be rejected."