Drive around the inner city of Cleveland, Ohio, and you will see guerilla signs - like the RENT TO OWN YOUR FIRST HOME sign in the image above - nailed up to telephone poles at busy intersections.
IN terms of media "impressions" the sign competes pretty well with the "legitimate" Clear Channel Communications billboards in these same neighborhoods.
Is the sign intentionally hand done with magic marker (rather than printed) to catch our attention?
216-624-6308 is the telephone number.
Who regulates Rent-to-Own? How does a prospective rent to own tenant know that the "landlord" does, in fact, control the property and how does the tenant know that the "landlord" will continue to pay the mortgage on the property?
The rent to own set up is so full of potential pit falls it needs licensing and regulation. A fly by night operation at its finest.
Cleveland has recently legislated that junk yards and scrap metal dealers collect personal identification from their metal selling customers.
What about rent to own?
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Links:
[1] http://smtp.realneo.us/system/files/rent-to-own-in-ClevelandP1600929.jpg